Pushing boundaries until the very last second
Published on June 12, 2025
The 24 Hours of Le Mans, motor sport’s oldest endurance race
Rolex 24 At DAYTONA, legendary circuit, epic race
At the 5.73-kilometre (3.56-mile) Daytona International Speedway in Florida, the greatest endurance drivers and teams compete for 24 hours. Only the hardiest temperaments and the most accomplished mechanical and technical performances can prevail. Rankings are based on the distance covered within the allotted time. Rolex has been Title Sponsor and Official Timepiece of the event since 1992.
The 12 Hours of Sebring, performance under pressure
Established in the United States in 1952, the 12 Hours of Sebring has a reputation for being one of the most challenging endurance races in the world. With its uneven and bumpy surface, Sebring International Raceway is a true gauge of car reliability. It is here, in March, that many competitors in the 24 Hours of Le Mans come to test the mechanical strength of their machines. Rolex is Official Timepiece of the competition.
The brand awards a Cosmograph Daytona to the winners of each of these three emblematic events, which make up the triple crown of endurance racing.
Reliability over time
The mechanics of progress
Doing better with less. This is the two-fold sporting and environmental challenge that racing teams and manufacturers are facing today: achieving energy efficiency while pushing the limits of performance even further. Rolex has always been committed to the dynamics of progress and supports motor sport in this profound transformation.
Tom Kristensen, Mr Le Mans
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