Czapek

The Polish watchmaker François Czapek, born in Bohemia (Czech Republic today), was an associate of Antoine Norbert de Patek, a fellow Pole. Both men lived in Switzerland. His prized timepieces were hard to come by and were much coveted by the nobility back then. Napoleon III, Emperor of France, even granted him the title Horlo- ger de la Cour Impériale (Court Watchmaker). To this day, Czapek watches are much sought after by collectors.

Czapek & Cie crystalized the brand’s uniqueness with a communication campaign whose tagline “We Collect Rare People”, combines various important elements of the Geneva-based maison. Notably, the ideas of ‘sharing passion’ and ‘community’ with ‘rarity’ and ‘identity’.