Rolex and Golf
Rolex & The Open: Golf’s Oldest Major
Traditionally contested in the United Kingdom during the third week of July,
The Open is the fourth and final men’s Major. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.
Inaugurated in 1860, The Open is played every year on a rotating roster of historical courses in the United Kingdom. The 151st edition takes place at Royal Liverpool Golf Club.
A renowned course
Steeped in elegance and tradition
Rolex and golf: partners for more than half a century
Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the Major tournaments and global circuits – both men’s and women’s, professional and amateur, at senior and junior levels.
Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year Award which recognizes the best woman golfer on the Ladies Professional Golf Association (LPGA) circuit; and the Rolex Junior Players of the Year awards, which honour players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.
Rolex Testimonees and The Open
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